NAME AWARENESS (8-page)
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NAME AWARENESS
What Is Brand Awareness?
Brand awareness is a marketing term for the degree to which consumers recognize a product by its name. Ideally, consumers' awareness of the brand may include positive perceptions of the qualities that distinguish the product from its competition.
Creating brand awareness is a key step in promoting a new product or reviving an older brand.
Key Takeaways
· Brand awareness refers to the familiarity of consumers with a particular product or service.
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